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Attention spans are getting shorter and standards of living are getting higher
We want it all and we want it now.
We’ve forgotten what it feels like to go without
To make a sacrifice
To give something up now, for something more important in future.

We are short sighted
Caught playing the short game
Looking for short cuts
And quick returns
When the real value is in seeing the big picture
And in playing the long game.

If you want something that’s built to last
Something built on solid foundations
It’s going to take some time,
You can’t expect it all to happen right here, right now.

That’s not how it works

It’s all an illusion, created by a market intent on a quick sale.
A distortion of nature

Because in nature, it’s only when you plant the seed in fertile soil 
And nurture it properly
That it will grow to bear fruit. 


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